We researched many contemporary poster/adverts. We found many typical conventions that were visible in all. For example a large or large images of the artist, also featuring the digipak. The same layout and font that the artist uses and inclusion of different modes of electronic media such as smart phones with the "barcode". They also influenced social interaction by adding facebook and twitter links so people could "follow" the artist, comment and see the latest productions of the artist. To avoid confusion and to add emphasis we kept the same layout throughout our project, in the digipak, poster and the music video.
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